Design Journey of
SELF-DISCOVERY, IMAGINATION AND CREATIVITY
Seven Columns of Design
By Gui Bonsiepe (*)
Knowledge of what is doesn't open the door directly to what should be.
Design, like language, is constitutive of human action; in this way, more than the design of objects, we need to talk about the design of situations in which life unforls. Situation, not objects, are constitutive of design. In a sense, each person can be seen as the designer of his/her particular field of knowledge and action, which requires that we specify the domain which is the object of design actions. Design actions, in turn, may produce expected or unexpected results which always introduces change in the reality of the user. The core of the design process is thus the formulation of specificaions in time and space, which makes of design a fundamental activity with ramifications in all areas of human activity.
(*) Las Siete
Columnas del Diseño, México, Universidad Autónoma
Metropolitana Azcapotzalco, 1991.
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© Silvia Austerlic 2001